Stay in to Feed NYC

This holiday season, Robin Hood, New York City’s leading poverty-fighting organization, is teaming up with online grocer FreshDirect to help deliver Food for Good: holiday meals to feed 120,000 New Yorkers in need.

After our sold out Food for Good event at M2 in NYC on November 12, we’ve raised enough money to feed more than 65,000 hungry New Yorkers this holiday season. To reach our goal of feeding nearly 55,000 more, we are hosting Stay In on December 8, 2009, where participants will direct the money saved from not dining out to purchasing one or more holiday meals for a New York City family in need.

Donors participating in Stay In receive discounts from FreshDirect and SeamlessWeb and credit for a movie rental from Amazon Video On Demand to make their evening "in" a memorable one. In addition, a limited number of Stay In heroes will enjoy homemade Chocolate Five Spice ice cream from MilkMade.  Participants will be able to share their evening's experience on Hot Potato.

Campaign Homepage: ifed.robinhood.org

Quotes

As much as we're doing in City government to help New Yorkers through these tough times, we can't do it alone - and I applaud Robin Hood and FreshDirect for their initiative.

-Michael Bloomberg, Mayor of New York City

Our network of poverty-fighting organizations spans all 5 boroughs. Combined with FreshDirect’s delivery expertise, you get an incredibly powerful way to distribute meals that will help our neighbors who need it most.

-David Saltzman, Executive Director of Robin Hood

Poverty is a serious issue in New York and we are proud to join the fight against hunger and hope our customers will do the same. It is a true privilege to work with Robin Hood to provide food for our less fortunate neighbors.

-Rick Braddock, CEO of FreshDirect

One of the most striking things about the generosity of Robin Hood and all the people who contribute… is that it includes [these newcomers] at the table, includes them in what really is the American Dream: enough to eat for all of us.

-Gretchen Buchenholz, Executive Director of the Association to Benefit Children (ABC)

Statements

4 million NYC residents (half the city) experience difficulty affording food. Twice the level in 2003. http://bit.ly/zxC0d #FeedNYC

1 out of every 6 New Yorkers visits a food pantry or soup kitchen to make ends meet. Buy a holiday meal for a family in need. #FeedNYC

1.9 million New Yorkers live in poverty. That's more than the pop of San Fran, Atlanta and Boston combined. Change this: www.robinhood.org

The @RobinHoodNYC Board underwrites all admin costs so 100% of your donation goes directly to the organizations serving families in need.

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